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December 31, 2004

Fortune at the Bottom of the Pyramid

As a follow up to my post on Innovation Blowback, I have found another interesting set of analysis by C.K. Prahalad and company that covers a different form of business innovation.  Prahalad talks about the opportunity that multinationals have in trying to create products for the very poor for counterintuitively the poor are actually:

  1. A big enough market worth trying to satisfy
  2. Companies have been able to build a reasonable size business trying to satisfy the very poor e.g. Hindustan Level, Standard Bank of South Africa, etc,
  3. <>

    The innovations to satisfy the very poor can be then applied to more developed markets which is similar to the point John Hagel is trying to make.

The full article on this is Download bottompyramid.pdf

 

Posted by Venky Ganesan at 05:37 PM in Economics | Permalink

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