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July 19, 2005
The Channelization of Blogs
User generated content is red hot - you just have to observe the acquisition of Intermix by Fox Interactive for $580 million to believe that. There was also the earlier data point of About.com acquired by the New York Times for $400 Million so now you have two anachronistic organizations making huge bets on user generated content. So is this is the peak of Web 2.0 as Matt Marshall thinks . . .
I don't think so. I believe we are in the early stages of the "user-driven" phenomenon that is going to change media forever. It is fun to speculate how this space will evolve and here is my take:
a. I think the current "blog aggregation" model perpetuated by folks like Bloglines/Yahoo/Newsgator is not going to scale. I already have over 200 blogs in my "read" list and that number is only going to increase and currently Bloglines does not give me a good way to manage them
b. Aggregators aggregate blogs but what I really want is postings not blogs.
c. I also want these aggregators to "filter" these postings because I am interested in a few topics and I would rather "see" those postings than all the postings from a certain blog
d. This "filter" can be automated (think rss feeds of Delicious tags) or be done by a human e.g. Nivi's VC's channel
e. There will also need to come up with a better way of filing and storing the posts so that they can be retrieved easily
What do you guys think? How else should this space evolve?
Posted by Narasimha Chari at 05:29 PM in communications | Permalink
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Comments
You can accomplish exactly what you're talking about by using the Saved Search feature within Bloglines (some people call this technique persistent search, or searching into the future). By tracking key words (and subscribing to that search), you can track the whole conversation on that topic, without subscribing to a million different feeds.
To do this, execute a simple search in Bloglines for your key words or phrases, then click on the "subscribe to this search" button. That saved search will appear in your feed list, and you'll see everything Bloglines can find on that topic from that moment on.
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